Hi, I’m Dani.A product designer who asks “why?” way too many times.
Before product design, I spent a decade as a professional magician. Turns out the jobs aren’t that different: know your audience, guide their attention and hide the hard part. Today I use the same principles to make complex products feel simple for B2C and B2B companies.
Selected work
Product Design
Working side by side with product managers and developers, from user research to polished UI.
Pragmatic AI: three tools that save an in-house team time every day
Built to speed up design QA, agency handoff and daily lookups, with no extra licence costs.
- Design to Code
- AI
- QA
Redesigning a lifestyle app against the clock
A fast UI refresh under tight deadlines, backed by quick research and close collaboration with a remote dev team.
- UX Design
- UI Design
- Research
Web Design
Websites for non-profits and small businesses, from Figma to a live site.
A first website for New Zealand's new animal law organisation
Page layouts in Figma and a Squarespace build, made to speak to policymakers, lawyers and the public alike.
- UI Design
- Accessibility
- Coming soon
A clear, credible website for a new plant-based food non-profit
Page layouts in Figma and a Squarespace build for a Spanish non-profit bringing plant-based meals to hospitals, universities and canteens.
- UI Design
- UX Design
Tools
Tools I’ve shipped, built with Claude Code to solve problems I run into as a designer.
A handoff sheet that updates itself when the design changes
A free Figma plugin that documents your components next to the design and refreshes in place. Works offline, with no AI or credits.
- Design Systems
- Design to Code
Coming soonAnother tool is on its way
A new experiment built with Claude Code, almost ready to ship. More details soon.
- Design to Code
- UX Design
- AI
Testimonials
Recommendation 1 of 4, Caitlin Spring
“Dani took on the complex challenge of standardizing our design system in Figma, working across multiple products that were already in production.”
Caitlin SpringHead of Growth · The Way
I had the pleasure of working with Dani as PM in his team. Dani took on the complex challenge of standardizing our design system in Figma, working across multiple products that were already in production. This required not only design expertise but also careful coordination and stakeholder management.
He was always curious and asked loads of questions, this meant he learned quickly, and established trust and rapport with the rest of the team which further accelerated his growth.
Dani consistently stepped up to tackle new challenges, designing components that successfully made their way into production. Any team would be fortunate to have Dani's combination of design talent, curiosity, and collaborative spirit. I'd welcome the opportunity to work with him again.