df·
UX Design
UI Design
Research
Vkind - Lifestyle Mobile App
Redesigning Vkind’s vegan app under tight deadlines, balancing rapid UI updates with quick research and close collaboration with a remote dev team.
Overview
I joined the Vkind team as a contractor, tasked with redesigning the UI of their existing mobile app, which they planned to showcase at an upcoming event. With a looming deadline, I was asked to prioritize visual assets over UX considerations, and to bypass initial steps of the Design Thinking Process. However, I managed to conduct some “guerrilla research” which I complemented with internal user testing to validate key decisions.
In addition to the mobile redesign, I was also responsible for guiding design work for two new features. This was particularly challenging with a distributed product delivery team. I invested heavily in communication with the developers and introduced them to a few critical collaboration tools, ensuring smooth implementation.
Towards the end of the engagement, I had the opportunity to focus on more UX deliverables. I conducted several user surveys, led user interviews, and developed the first user personas for the organization.
UI/UX DESIGNER
MOBILE APP
FIGMA
ZOOM
REDESIGNING A MOBILE APP
1/6
Solutions
Challenges
Setting the stage
- Asynchronous communication: collaboration tools hadn’t been widely adopted.
- Zero to one: no previous designs, files, or documentation were provided.
- Color palette change: the company decided on a new set of primary brand colors a few weeks before the deadline
- Significant time pressure: because we had insufficient time for discovery
- I proposed using Figma as a collaboration tool to give everyone access to prototypes, ensuring collaboration on key deliverables, and optimizing time.
- I created a basic style guide as a foundation to ensure consistency, efficiency, scalability, and an improved user experience.
- Although I anticipated this would require significant effort, the creation of Color Styles in Figma allowed me to quickly adjust colors while working on the style guide.
- I conducted guerrilla testing and internal testing to validate my designs.
2/6
The Redesign
Starting with the Style Guide
I began by creating a style guide, to ensure a consistent, efficient, and scalable design process for the app.
04. Iconography
05. Graphics
06. Grid System
01. Colors
02. Typography
03. Logo
0.7 Spacing
0.8 UI Elements
Index.
Design Language System
3/6
Redesigning screens and adding components to the style guide
Next, I adjusted the navigation button setup, removing some icons to reduce cognitive load. Once I received approval, I refined the remaining components, incorporating them into the style guide once I was satisfied with the results.
Graphics for empty states
While navigating through the app, I noticed frequent empty states due to a lack of content, especially at the beginning of the user journey. To address this, I proposed implementing graphics for these empty states, which significantly improved the overall appearance.
Creating new flows
These two features were crucial for the company event as they were heavily promoted on social media and during the venue. To ensure everything functioned smoothly, a few colleagues and I thoroughly tested the workflow, identified areas for improvement, detected bugs, and collaborated closely with the developers to guarantee proper implementation of the designs.
Guiding New Users
The app had several features but they were difficult to discover for first-time users. I decided it would be beneficial to create an onboarding process to introduce users to the navigation buttons. I aimed to make this process as brief as possible, while also providing users with the option to skip it.
Start
Skip
In just 30 seconds!
Explore The Plant-Based World!
Let us show you some key features of the app!
Explore The Plant-Based World!
In just 30 seconds!
Let us show you some key features of the app!
Start
Skip
Next
Skip
Tap here to manage your profile and discover our reward system!
Next
Skip
Here you’ll find:
- The social feed
- Custom travel itinerary creation
- Events near you
Explore The Plant-Based World!
Have fun looking for your next adventure while helping grow the VegEconomy!
Start
Explore The Plant-Based World!
Have fun looking for your next adventure while helping grow the VegEconomy!
Start
Next
Skip
Tap here to discover more amazing features!
Next
Skip
Next
Skip
Tap here to manage your profile and discover our reward system!
Next
Skip
Tap here to discover more amazing features!
4/6
UX Research
User Interviews
The company had never conducted user interviews before. I established the research goals and then worked with a member of the marketing team to recruit five individuals familiar with the brand to participate in 30-minute interviews, conducted over Zoom.
Affinity Mapping
After gathering the information I created an affinity map to help me organize my findings and identify key themes and common user pain points.
User Persona
Based on my research analysis, I created the first User Personas with the aim of ensuring that future designs meet the goal and needs of the company's target audience.
Survey
The company event presented a great opportunity to survey attendees and gather feedback on the app. I collaborated with the marketing team to develop a survey for attendees to complete during the event.
Rebecca
Digital Marketer, 35 y/o.
#animal activism
#tech savvy
#short trips
Needs & Goals
“It's important for me that the restaurants have healthy meals”
1
“The price point is important for me, but it’s usually indicated”
2
I would love to see a feature that shows you the vegan options at the different grocery stores, so I don’t lose time looking for things.
3
“I would like to see a feature for an app that allows you to enter different ingredients and creates a recipe for you”
4
Behaviors
“I use a mix of Happycow, Yelp, and google to look for vegan restaurants or plant-based options”
1
“I check in advance if the area that I’m going to visit has vegan restaurants or vegan options”
2
“I like to attend animal rights protest and rallies”
3
“ I like to cook, read and workout”
4
“ I don’t usually share table with non-vegan people”
5
Motivations
“ I want to find a job related to veganism”
1
“ I want to start my own business”
2
“I want to meet and connect with new people”
3
“People and their energy are what make an event special”
Irritations
“I like to see pictures of the food that I’m going to eat, and HappyCow usually doesn't have many pictures”
1
“Google maps sometimes says that a place is vegan when it’s not. It’s hard to filter”
2
I don’t like to realize the week before about a vegan event that I would like to attend, I need time to plan.
3
Irritations
I like to see pictures of the food that I’m going to eat, and HappyCow usually doesn't have many pictures
I don’t like to realize the week before about a vegan event that I would like to attend, I need time to plan.
I use an app to scan products so it tells me if it's beneficial to me and if not, it recommends a different product. However it's not vegan and sometimes it recommends you non vegan food.
Google maps sometimes says that a place is vegan when it’s not. It’s hard to filter
In Happycow the pictures are really bad, so sometimes I miss places that I’ve been told are good and I didn’t choose them because of the photos.
Sometimes the filters at Happycow don't work, and it’s hard to find vegan places when I’m not in the location.
It’s hard to get the right food at the airlines, normally they mess up my order.
Facts
I’m learning marketing and content creating strategies to help my company grow.
Daiya & Gardein as a first vegan brand coming to her mind
I work in a vegan retail shop
I would like to start my own business related with veganism
People and their energy is what makes a place/event special
I own my own business
First vegan brand that I think about is package free
I like to meet new people and have the opportunity to connect.
The first company that comes to my mind is VegNews.
I’m looking for future job related to veganism
I raise my children as a vegan.
Follow your heart as the first vegan brand that comes to my mind. I really liked that they started in the 70’s.
One of my best positive experiences was when I was working at a vegan supermarket, because I got to know a lot of vegan businesses, and met very diverse people.
Wish List
I would like to see a feature for an app that allows you to enter different ingredients and creates a recipe for you.
I would like to see a feature that recommends you content based on your preferences/filters (type of food, raze, sex, ….)
I would love to see a feature that tells you the vegan options of the different grocery stores, so I don’t lose time looking for things.
I would like to know about the existence of an event that I would like to attend, at least two weeks to a month in advance.
I would like to see a vegan social app that connects people for meeting live, kind of an old school vibe.
I would like to see a feature in a vegan app regarding not just the product, but the brand.
I would love to have an experience/ (with an app) where it’s easier to pick a place because the pictures tell more about the restaurant.
It's important for me that the restaurants have healthy meals
The price point is important for me, but it’s usually indicated
Routines
I like to do vegan activism
I like to cook, read and workout
I use Yelp & Happycow to find vegan restaurants
When I go on a trip, I packed food in advance
I prefer to go to vegan restaurants so I know where I put my money
I check in advance if the area that I’m going to visit has vegan restaurants or vegan options
I like to make my own food at home, like milk, etc…
When traveling I use google to find vegan food
I’ve only used vegan dating apps.I like the creativity and how kitschy they are, and I don’t like that there are not many vegan people in those apps
I like to attend animal rights protest and rallies
When looking for a new place to eat, I always make sure that my non vegan friends have something to eat (non vegan), but if I’m going alone, I try to support vegan businesses.
I usually use Happycow or Google Maps when I’m travelling
Instagram is my to go resource to discover new vegan businesses
I mainly use the Vkind app to look for businesses when I’m traveling
I like to follow diverse types of vegan personalities on social media so I get different perspectives and I can learn more about tendencies.
When I travel I prepare and pack food from home
5/6
As my first paid UX/UI project, the experience of leading design decisions was invaluable and fulfilling. I always feel confident presenting designs, but it was nice to see how pleased the team was as well.
A highlight for me was conducting user interviews with participants based in the US, while working from Europe. This presented some unique challenges, but I really enjoyed the experience. It was a great opportunity to strengthen my cross-cultural communication skills and refine my research practices.
Another key learning was the complexity and importance of fluid communication within a distributed, remote team. Fostering close collaboration with the developers, specifically, presented obstacles but investing in these relationships undoubtedly enhanced my learning as a designer. I’m proud to have been a leading voice in the simple practice of collaboration: finding mutually agreeable times for sync meetings, introducing new tools, and proposing more efficient workflows all helped us achieve our goals and deliver more value to users.
Finally, working for a company that aligns with my personal values was incredibly motivating and something I hope to sustain in future engagements.
I invite you to download the app and explore the plant-based restaurants in your area.
6/6
Reflections
See all UX/UI projects
UX Design
UI Design
Research
Vkind - Lifestyle Mobile App
Redesigning Vkind’s vegan app under tight deadlines, balancing rapid UI updates with quick research and close collaboration with a remote dev team.
Overview
I joined the Vkind team as a contractor, tasked with redesigning the UI of their existing mobile app, which they planned to showcase at an upcoming event. With a looming deadline, I was asked to prioritize visual assets over UX considerations, and to bypass initial steps of the Design Thinking Process. However, I managed to conduct some “guerrilla research” which I complemented with internal user testing to validate key decisions.
In addition to the mobile redesign, I was also responsible for guiding design work for two new features. This was particularly challenging with a distributed product delivery team. I invested heavily in communication with the developers and introduced them to a few critical collaboration tools, ensuring smooth implementation.
Towards the end of the engagement, I had the opportunity to focus on more UX deliverables. I conducted several user surveys, led user interviews, and developed the first user personas for the organization.
UI/UX DESIGNER
MOBILE APP
FIGMA
ZOOM
REDESIGNING A MOBILE APP
1/6
Solutions
Challenges
Setting the stage
- Asynchronous communication: collaboration tools hadn’t been widely adopted.
- Zero to one: no previous designs, files, or documentation were provided.
- Color palette change: the company decided on a new set of primary brand colors a few weeks before the deadline
- Significant time pressure: because we had insufficient time for discovery
- I proposed using Figma as a collaboration tool to give everyone access to prototypes, ensuring collaboration on key deliverables, and optimizing time.
- I created a basic style guide as a foundation to ensure consistency, efficiency, scalability, and an improved user experience.
- Although I anticipated this would require significant effort, the creation of Color Styles in Figma allowed me to quickly adjust colors while working on the style guide.
- I conducted guerrilla testing and internal testing to validate my designs.
2/6
The Redesign
Starting with the Style Guide
I began by creating a style guide, to ensure a consistent, efficient, and scalable design process for the app.
04. Iconography
05. Graphics
06. Grid System
01. Colors
02. Typography
03. Logo
0.7 Spacing
0.8 UI Elements
Index.
Design Language System
3/6
Redesigning screens and adding components to the style guide
Next, I adjusted the navigation button setup, removing some icons to reduce cognitive load. Once I received approval, I refined the remaining components, incorporating them into the style guide once I was satisfied with the results.
Graphics for empty states
While navigating through the app, I noticed frequent empty states due to a lack of content, especially at the beginning of the user journey. To address this, I proposed implementing graphics for these empty states, which significantly improved the overall appearance.
Creating new flows
These two features were crucial for the company event as they were heavily promoted on social media and during the venue. To ensure everything functioned smoothly, a few colleagues and I thoroughly tested the workflow, identified areas for improvement, detected bugs, and collaborated closely with the developers to guarantee proper implementation of the designs.
Guiding New Users
The app had several features but they were difficult to discover for first-time users. I decided it would be beneficial to create an onboarding process to introduce users to the navigation buttons. I aimed to make this process as brief as possible, while also providing users with the option to skip it.
Start
Skip
In just 30 seconds!
Explore The Plant-Based World!
Let us show you some key features of the app!
Explore The Plant-Based World!
In just 30 seconds!
Let us show you some key features of the app!
Start
Skip
Next
Skip
Tap here to manage your profile and discover our reward system!
Next
Skip
Here you’ll find:
- The social feed
- Custom travel itinerary creation
- Events near you
Explore The Plant-Based World!
Have fun looking for your next adventure while helping grow the VegEconomy!
Start
Explore The Plant-Based World!
Have fun looking for your next adventure while helping grow the VegEconomy!
Start
Next
Skip
Tap here to discover more amazing features!
Next
Skip
Next
Skip
Tap here to manage your profile and discover our reward system!
Next
Skip
Tap here to discover more amazing features!
4/6
UX Research
User Interviews
The company had never conducted user interviews before. I established the research goals and then worked with a member of the marketing team to recruit five individuals familiar with the brand to participate in 30-minute interviews, conducted over Zoom.
Affinity Mapping
After gathering the information I created an affinity map to help me organize my findings and identify key themes and common user pain points.
User Persona
Based on my research analysis, I created the first User Personas with the aim of ensuring that future designs meet the goal and needs of the company's target audience.
Survey
The company event presented a great opportunity to survey attendees and gather feedback on the app. I collaborated with the marketing team to develop a survey for attendees to complete during the event.
Rebecca
Digital Marketer, 35 y/o.
#animal activism
#tech savvy
#short trips
Needs & Goals
“It's important for me that the restaurants have healthy meals”
1
“The price point is important for me, but it’s usually indicated”
2
I would love to see a feature that shows you the vegan options at the different grocery stores, so I don’t lose time looking for things.
3
“I would like to see a feature for an app that allows you to enter different ingredients and creates a recipe for you”
4
Behaviors
“I use a mix of Happycow, Yelp, and google to look for vegan restaurants or plant-based options”
1
“I check in advance if the area that I’m going to visit has vegan restaurants or vegan options”
2
“I like to attend animal rights protest and rallies”
3
“ I like to cook, read and workout”
4
“ I don’t usually share table with non-vegan people”
5
Motivations
“ I want to find a job related to veganism”
1
“ I want to start my own business”
2
“I want to meet and connect with new people”
3
“People and their energy are what make an event special”
Irritations
“I like to see pictures of the food that I’m going to eat, and HappyCow usually doesn't have many pictures”
1
“Google maps sometimes says that a place is vegan when it’s not. It’s hard to filter”
2
I don’t like to realize the week before about a vegan event that I would like to attend, I need time to plan.
3
Irritations
I like to see pictures of the food that I’m going to eat, and HappyCow usually doesn't have many pictures
I don’t like to realize the week before about a vegan event that I would like to attend, I need time to plan.
I use an app to scan products so it tells me if it's beneficial to me and if not, it recommends a different product. However it's not vegan and sometimes it recommends you non vegan food.
Google maps sometimes says that a place is vegan when it’s not. It’s hard to filter
In Happycow the pictures are really bad, so sometimes I miss places that I’ve been told are good and I didn’t choose them because of the photos.
Sometimes the filters at Happycow don't work, and it’s hard to find vegan places when I’m not in the location.
It’s hard to get the right food at the airlines, normally they mess up my order.
Facts
I’m learning marketing and content creating strategies to help my company grow.
Daiya & Gardein as a first vegan brand coming to her mind
I work in a vegan retail shop
I would like to start my own business related with veganism
People and their energy is what makes a place/event special
I own my own business
First vegan brand that I think about is package free
I like to meet new people and have the opportunity to connect.
The first company that comes to my mind is VegNews.
I’m looking for future job related to veganism
I raise my children as a vegan.
Follow your heart as the first vegan brand that comes to my mind. I really liked that they started in the 70’s.
One of my best positive experiences was when I was working at a vegan supermarket, because I got to know a lot of vegan businesses, and met very diverse people.
Wish List
I would like to see a feature for an app that allows you to enter different ingredients and creates a recipe for you.
I would like to see a feature that recommends you content based on your preferences/filters (type of food, raze, sex, ….)
I would love to see a feature that tells you the vegan options of the different grocery stores, so I don’t lose time looking for things.
I would like to know about the existence of an event that I would like to attend, at least two weeks to a month in advance.
I would like to see a vegan social app that connects people for meeting live, kind of an old school vibe.
I would like to see a feature in a vegan app regarding not just the product, but the brand.
I would love to have an experience/ (with an app) where it’s easier to pick a place because the pictures tell more about the restaurant.
It's important for me that the restaurants have healthy meals
The price point is important for me, but it’s usually indicated
Routines
I like to do vegan activism
I like to cook, read and workout
I use Yelp & Happycow to find vegan restaurants
When I go on a trip, I packed food in advance
I prefer to go to vegan restaurants so I know where I put my money
I check in advance if the area that I’m going to visit has vegan restaurants or vegan options
I like to make my own food at home, like milk, etc…
When traveling I use google to find vegan food
I’ve only used vegan dating apps.I like the creativity and how kitschy they are, and I don’t like that there are not many vegan people in those apps
I like to attend animal rights protest and rallies
When looking for a new place to eat, I always make sure that my non vegan friends have something to eat (non vegan), but if I’m going alone, I try to support vegan businesses.
I usually use Happycow or Google Maps when I’m travelling
Instagram is my to go resource to discover new vegan businesses
I mainly use the Vkind app to look for businesses when I’m traveling
I like to follow diverse types of vegan personalities on social media so I get different perspectives and I can learn more about tendencies.
When I travel I prepare and pack food from home
5/6
As my first paid UX/UI project, the experience of leading design decisions was invaluable and fulfilling. I always feel confident presenting designs, but it was nice to see how pleased the team was as well.
A highlight for me was conducting user interviews with participants based in the US, while working from Europe. This presented some unique challenges, but I really enjoyed the experience. It was a great opportunity to strengthen my cross-cultural communication skills and refine my research practices.
Another key learning was the complexity and importance of fluid communication within a distributed, remote team. Fostering close collaboration with the developers, specifically, presented obstacles but investing in these relationships undoubtedly enhanced my learning as a designer. I’m proud to have been a leading voice in the simple practice of collaboration: finding mutually agreeable times for sync meetings, introducing new tools, and proposing more efficient workflows all helped us achieve our goals and deliver more value to users.
Finally, working for a company that aligns with my personal values was incredibly motivating and something I hope to sustain in future engagements.
I invite you to download the app and explore the plant-based restaurants in your area.
6/6
Reflections
See all UX/UI projects
UX Design
UI Design
Research
Vkind - Lifestyle Mobile App
Redesigning Vkind’s vegan app under tight deadlines, balancing rapid UI updates with quick research and close collaboration with a remote dev team.
Overview
I joined the Vkind team as a contractor, tasked with redesigning the UI of their existing mobile app, which they planned to showcase at an upcoming event. With a looming deadline, I was asked to prioritize visual assets over UX considerations, and to bypass initial steps of the Design Thinking Process. However, I managed to conduct some “guerrilla research” which I complemented with internal user testing to validate key decisions.
In addition to the mobile redesign, I was also responsible for guiding design work for two new features. This was particularly challenging with a distributed product delivery team. I invested heavily in communication with the developers and introduced them to a few critical collaboration tools, ensuring smooth implementation.
Towards the end of the engagement, I had the opportunity to focus on more UX deliverables. I conducted several user surveys, led user interviews, and developed the first user personas for the organization.
UI/UX DESIGNER
MOBILE APP
FIGMA
ZOOM
REDESIGNING A MOBILE APP
1/6
Solutions
Challenges
Setting the stage
- Asynchronous communication: collaboration tools hadn’t been widely adopted.
- Zero to one: no previous designs, files, or documentation were provided.
- Color palette change: the company decided on a new set of primary brand colors a few weeks before the deadline
- Significant time pressure: because we had insufficient time for discovery
- I proposed using Figma as a collaboration tool to give everyone access to prototypes, ensuring collaboration on key deliverables, and optimizing time.
- I created a basic style guide as a foundation to ensure consistency, efficiency, scalability, and an improved user experience.
- Although I anticipated this would require significant effort, the creation of Color Styles in Figma allowed me to quickly adjust colors while working on the style guide.
- I conducted guerrilla testing and internal testing to validate my designs.
2/6
The Redesign
Starting with the Style Guide
I began by creating a style guide, to ensure a consistent, efficient, and scalable design process for the app.
04. Iconography
05. Graphics
06. Grid System
01. Colors
02. Typography
03. Logo
0.7 Spacing
0.8 UI Elements
Index.
Design Language System
3/6
Redesigning screens and adding components to the style guide
Next, I adjusted the navigation button setup, removing some icons to reduce cognitive load. Once I received approval, I refined the remaining components, incorporating them into the style guide once I was satisfied with the results.
Graphics for empty states
While navigating through the app, I noticed frequent empty states due to a lack of content, especially at the beginning of the user journey. To address this, I proposed implementing graphics for these empty states, which significantly improved the overall appearance.
Creating new flows
These two features were crucial for the company event as they were heavily promoted on social media and during the venue. To ensure everything functioned smoothly, a few colleagues and I thoroughly tested the workflow, identified areas for improvement, detected bugs, and collaborated closely with the developers to guarantee proper implementation of the designs.
Guiding New Users
The app had several features but they were difficult to discover for first-time users. I decided it would be beneficial to create an onboarding process to introduce users to the navigation buttons. I aimed to make this process as brief as possible, while also providing users with the option to skip it.
Start
Skip
In just 30 seconds!
Explore The Plant-Based World!
Let us show you some key features of the app!
Explore The Plant-Based World!
In just 30 seconds!
Let us show you some key features of the app!
Start
Skip
Next
Skip
Tap here to manage your profile and discover our reward system!
Next
Skip
Here you’ll find:
- The social feed
- Custom travel itinerary creation
- Events near you
Explore The Plant-Based World!
Have fun looking for your next adventure while helping grow the VegEconomy!
Start
Explore The Plant-Based World!
Have fun looking for your next adventure while helping grow the VegEconomy!
Start
Next
Skip
Tap here to discover more amazing features!
Next
Skip
Next
Skip
Tap here to manage your profile and discover our reward system!
Next
Skip
Tap here to discover more amazing features!
4/6
UX Research
User Interviews
The company had never conducted user interviews before. I established the research goals and then worked with a member of the marketing team to recruit five individuals familiar with the brand to participate in 30-minute interviews, conducted over Zoom.
Affinity Mapping
After gathering the information I created an affinity map to help me organize my findings and identify key themes and common user pain points.
User Persona
Based on my research analysis, I created the first User Personas with the aim of ensuring that future designs meet the goal and needs of the company's target audience.
Survey
The company event presented a great opportunity to survey attendees and gather feedback on the app. I collaborated with the marketing team to develop a survey for attendees to complete during the event.
Rebecca
Digital Marketer, 35 y/o.
#animal activism
#tech savvy
#short trips
Needs & Goals
“It's important for me that the restaurants have healthy meals”
1
“The price point is important for me, but it’s usually indicated”
2
I would love to see a feature that shows you the vegan options at the different grocery stores, so I don’t lose time looking for things.
3
“I would like to see a feature for an app that allows you to enter different ingredients and creates a recipe for you”
4
Behaviors
“I use a mix of Happycow, Yelp, and google to look for vegan restaurants or plant-based options”
1
“I check in advance if the area that I’m going to visit has vegan restaurants or vegan options”
2
“I like to attend animal rights protest and rallies”
3
“ I like to cook, read and workout”
4
“ I don’t usually share table with non-vegan people”
5
Motivations
“ I want to find a job related to veganism”
1
“ I want to start my own business”
2
“I want to meet and connect with new people”
3
“People and their energy are what make an event special”
Irritations
“I like to see pictures of the food that I’m going to eat, and HappyCow usually doesn't have many pictures”
1
“Google maps sometimes says that a place is vegan when it’s not. It’s hard to filter”
2
I don’t like to realize the week before about a vegan event that I would like to attend, I need time to plan.
3
Irritations
I like to see pictures of the food that I’m going to eat, and HappyCow usually doesn't have many pictures
I don’t like to realize the week before about a vegan event that I would like to attend, I need time to plan.
I use an app to scan products so it tells me if it's beneficial to me and if not, it recommends a different product. However it's not vegan and sometimes it recommends you non vegan food.
Google maps sometimes says that a place is vegan when it’s not. It’s hard to filter
In Happycow the pictures are really bad, so sometimes I miss places that I’ve been told are good and I didn’t choose them because of the photos.
Sometimes the filters at Happycow don't work, and it’s hard to find vegan places when I’m not in the location.
It’s hard to get the right food at the airlines, normally they mess up my order.
Facts
I’m learning marketing and content creating strategies to help my company grow.
Daiya & Gardein as a first vegan brand coming to her mind
I work in a vegan retail shop
I would like to start my own business related with veganism
People and their energy is what makes a place/event special
I own my own business
First vegan brand that I think about is package free
I like to meet new people and have the opportunity to connect.
The first company that comes to my mind is VegNews.
I’m looking for future job related to veganism
I raise my children as a vegan.
Follow your heart as the first vegan brand that comes to my mind. I really liked that they started in the 70’s.
One of my best positive experiences was when I was working at a vegan supermarket, because I got to know a lot of vegan businesses, and met very diverse people.
Wish List
I would like to see a feature for an app that allows you to enter different ingredients and creates a recipe for you.
I would like to see a feature that recommends you content based on your preferences/filters (type of food, raze, sex, ….)
I would love to see a feature that tells you the vegan options of the different grocery stores, so I don’t lose time looking for things.
I would like to know about the existence of an event that I would like to attend, at least two weeks to a month in advance.
I would like to see a vegan social app that connects people for meeting live, kind of an old school vibe.
I would like to see a feature in a vegan app regarding not just the product, but the brand.
I would love to have an experience/ (with an app) where it’s easier to pick a place because the pictures tell more about the restaurant.
It's important for me that the restaurants have healthy meals
The price point is important for me, but it’s usually indicated
Routines
I like to do vegan activism
I like to cook, read and workout
I use Yelp & Happycow to find vegan restaurants
When I go on a trip, I packed food in advance
I prefer to go to vegan restaurants so I know where I put my money
I check in advance if the area that I’m going to visit has vegan restaurants or vegan options
I like to make my own food at home, like milk, etc…
When traveling I use google to find vegan food
I’ve only used vegan dating apps.I like the creativity and how kitschy they are, and I don’t like that there are not many vegan people in those apps
I like to attend animal rights protest and rallies
When looking for a new place to eat, I always make sure that my non vegan friends have something to eat (non vegan), but if I’m going alone, I try to support vegan businesses.
I usually use Happycow or Google Maps when I’m travelling
Instagram is my to go resource to discover new vegan businesses
I mainly use the Vkind app to look for businesses when I’m traveling
I like to follow diverse types of vegan personalities on social media so I get different perspectives and I can learn more about tendencies.
When I travel I prepare and pack food from home
5/6
As my first paid UX/UI project, the experience of leading design decisions was invaluable and fulfilling. I always feel confident presenting designs, but it was nice to see how pleased the team was as well.
A highlight for me was conducting user interviews with participants based in the US, while working from Europe. This presented some unique challenges, but I really enjoyed the experience. It was a great opportunity to strengthen my cross-cultural communication skills and refine my research practices.
Another key learning was the complexity and importance of fluid communication within a distributed, remote team. Fostering close collaboration with the developers, specifically, presented obstacles but investing in these relationships undoubtedly enhanced my learning as a designer. I’m proud to have been a leading voice in the simple practice of collaboration: finding mutually agreeable times for sync meetings, introducing new tools, and proposing more efficient workflows all helped us achieve our goals and deliver more value to users.
Finally, working for a company that aligns with my personal values was incredibly motivating and something I hope to sustain in future engagements.
I invite you to download the app and explore the plant-based restaurants in your area.
6/6
Reflections
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